引言市场经济如大河奔流,经营企业如逆水行舟。企业规模如果太小,承受不了大风大浪。企业如果停滞不前,立刻就被竞争对手淘汰。所以,为了能长久地生存发展下去,企业必须以做大做强为长远发展目标。做大就是要有规模,做强就是要有竞争力。但是,做大做强是有风险的。香港中文大学的郎咸平教授在调查了一些国内企业后曾说:“中国企业若要做大做强只能造成悲剧”。理由是;“中国企业不是不能做大做强,而是中国企业只要做大做强,成本 Introduction The market economy is like a big river, running a business like a boat. If the size of the company is too small, it can’t withstand the storm. If companies stagnate, they are immediately eliminated by competitors. Therefore, in order to survive and develop for a long time, companies must be bigger and stronger for long-term development goals. To make it bigger is to have a scale. To be strong, we must be competitive. However, there is a risk of becoming bigger and stronger. Professor Lang Xianping of the Chinese University of Hong Kong once said after investigating some domestic companies: “If Chinese companies want to become bigger and stronger, they can only cause tragedies.” The reason is that "Chinese companies are not unable to become bigger and stronger, but Chinese companies as long as they are bigger and stronger.