电商代运营的发展方向是什么?现在还几乎没有定论。国内排名前十位的电商代运营公司,每一家都有不同的方向。宝尊依托淘宝资源,偏重于3C数码;派瑞威行偏重于网络营销;其他一,有的入股,有的靠收取服务费。只有瑞金麟比较另类,直接收购了某4A公司中的新媒体营销团队30多人,并且作为平行的事业部,参与到每一个项目的品牌策划中。它最近完成的近千万美元融资,也主要用 What is the direction of development of e-commerce operations? There is almost no conclusion yet. The top ten e-commerce companies operating in China have different directions. Baozun relied on Taobao resources, emphasis on 3C digital; Pailiwei line emphasis on Internet marketing; other one, some equity, and some rely on service charges. Only Rui Jinlin is more an alternative, directly acquiring more than 30 new media marketing teams in a 4A company, and as a parallel business unit, participating in the brand planning of each project. It recently completed almost ten million U.S. dollar financing, which is also mainly used