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体育产业被称为21世纪的朝阳产业,它是在本世纪60年代随着世界大众体育和职业体育的兴起而发展起来的新兴产业。美国堪称世界上体育产业最发达国家,将体育产业划分为19个领域: 1.消遣性和参与性体育:消遣性体育指狩猎钓鱼等体育娱乐活动;参与性体育指各种体育俱乐部(包括健身和健美俱乐部、减肥锻炼中心); 2.体育用品业:美国拥有世界上最大的体育用品市场,有1400多家体育用品生产厂家和40000多家体育用品商店; 3.体育广告业; 4.体育彩票业; 5.体育比赛门票收入; 6.体育场地出租和体育纪念品销售业; 7.电视转播权费收入; 8.体育赞助费收入;
The sports industry is known as the sunrise industry in the 21st century. It is an emerging industry that developed in the 1960s with the rise of world mass sports and professional sports. The United States can be called the world’s most developed sports industry, the sports industry is divided into 19 areas: 1. recreational and participatory sports: Recreational sports refers to hunting and fishing sports and recreational activities; participatory sports refer to various sports clubs (including Fitness and bodybuilding clubs, weight loss exercise center); 2. Sporting goods industry: the United States has the world’s largest sporting goods market, with more than 1,400 sporting goods manufacturers and more than 40,000 sporting goods stores; 3. Sports advertising; Sports lottery industry; 5. Sporting competition ticket sales; 6. Sports venues rental and sports souvenir sales; 7. TV relay fee income; 8. Sports sponsorship fee income;