“六年前,我们跟着19楼做论坛;2年前,我们跟着新浪做微博,这几年,我们忙着做微信。两年就是一代,现在,作为一家媒体,网站、APP、微博、微信往往都有,可是,这就是媒体融合了吗?”这是浙江省级媒体一位从业人员的困惑,也是很多同行的烦恼,那么,推动媒体融合发展的重要支撑又是什么?本文试图从国际国内一些媒体先行者的实践和经验教训出发,作粗浅的思考。毕竟,在媒体融合这个全球传媒业的行业性问题上,现在 We six years ago, we followed the 19th floor of the forum; two years ago, we followed the Sina microblogging, the past few years, we are busy doing WeChat. Two years is the generation, and now, as a media, website, APP, micro Bo, WeChat often have, but this is the media integration yet? "This is a confusion of practitioners in Zhejiang provincial media, but also a lot of peers worry, then, to promote the development of the media is an important support for what is? This article attempts to start from the practice and experience of some international and domestic media pioneers, make superficial thinking. After all, nowadays, in the media industry’s integration with the global media industry