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是苹果“变脸”快,还是我们跑慢了?一次推出38款产品,足以让小伙伴们跌碎眼镜。苹果此番一反常态的产品组合与营销举措是否预示着苹果抑或是电子消费类市场的新方向?3月9日库克船长终于为传说中的苹果手表揭开了面纱。令人大跌眼镜的是本次发布的款式竟达到38款,而价格跨度更是从3000元以下的屌丝版,一直到了12万元的K金土豪版!苹果此番一反常态的产品组合与营销举措是否预示着苹果,或者是电子消费类市场的新方向?首先,本次苹果手表的营销变革与乔布斯回归后的新苹果营销策略是背道而驰的。在进一步说明这个背道而驰之前,让我首先说明一
Is Apple “change face ” fast, or are we running slower? 38 products introduced at a time, enough to make friends fell or broken glasses. Apple’s anomalous product portfolio and marketing this time indicates whether Apple or the consumer electronics market in the new direction? March 9 Captain Cook finally opened the veil for the legendary Apple Watch. It is surprising that this release of the style actually reached 38 models, and the price spans from the following 3,000 yuan Reeling Edition, has been to 120,000 yuan K gold version of the tyrant version Apple’s anomalous product portfolio and marketing initiatives are Indicates the new direction of the apple or the consumer market? First of all, the marketing change of Apple Watch runs counter to the new Apple marketing strategy after Jobs’s return. Before going further, this one goes one way