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关注本土消费群体的价值观和兴趣点,在本土市场制胜策略指导下持续创新4月20日,2014北京国际汽车展火爆开幕,全世界汽车品牌集聚一堂,众多新车型让观众大饱眼福。奔驰、宝马等国际高端品牌依然是重度围观区,一汽解放、二汽东风、奇瑞、吉利等中国自主品牌也推出新车型、欧式车型,致力于通过车展平台寻求海外市场的开拓。车展的品牌结构和规模结构已成中国车市的缩影。作为全球最大
Focus on the values and interests of local consumer groups and innovate continuously under the winning strategy of local markets On April 20, the 2014 Beijing International Auto Show opened its doors hotly. As the world’s auto brands gathered together, many new models made the audience enjoy themselves. Mercedes-Benz, BMW and other international high-end brands are still heavily onlookers. FAW Jiefang, Erqi Dongfeng, Chery, Geely and other Chinese brands have also launched new models and European-style models. They are committed to exploring the overseas market through the auto show platform. Auto show brand structure and size of the structure has become a microcosm of the Chinese auto market. As the world’s largest