在新颁布的《旅游法》中,“旅游规划和促进”独立成章,旅游规划的地位日益凸显。作为承担编制旅游规划业务的主体,旅游规划设计单位也面临新的机遇与挑战。浙江是旅游大省,也是旅游规划设计单位发展较快的地区,本文以浙江省为例,深入分析旅游规划设计单位的发展现状,根据发展趋势提出促进旅游规划设计单位发展的对策及建议。 In the newly promulgated “Law on Tourism,” “tourism planning and promotion” became independent and the status of tourism planning became increasingly prominent. As the main body that undertakes the compilation of tourism planning business, the tourism planning and design institute also faces new opportunities and challenges. As a major tourism province, Zhejiang is also a fast developing area for tourism planning and designing units. Taking Zhejiang Province as an example, this paper deeply analyzes the development status of tourism planning and designing units and puts forward countermeasures and suggestions on how to promote the development of tourism planning and designing units according to the development trend.