“规定动作”是体操运动规则中的一句术语。它专指那些运动员比赛时必须做、而且已被体操界“规定”下来的具有一定代表性的动作。近年来,新闻宣传战线常常借用这句术语,来特指那些上级领导、主管部门要求新闻媒体必须完成的某些舆论宣传任务。企业报作为最基层、生存环境最脆弱的新闻媒体,这种指令性特强的“规定动作”可以说是应接不暇,其中会议和领导活动的报道所占比重最大。而且,这类报道最容易出现报道手法模式化、报道内容概念化、宣传质量一般化的毛病。一张报纸在手,空空洞洞,没有真 “Prescribed action” is a term in gymnastic rules. It refers specifically to those athletes must do during the game, and has been “prescribed” down by the gymnastics has a representative action. In recent years, the news propaganda front has often borrowed the phrase to refer specifically to some of the media publicity missions that higher-level leaders and departments require the news media to complete. As the most basic media and the most vulnerable news media in the living environment, Enterprise Newspaper can be said to be overwhelmed by the mandatory “prescribed actions”, of which the coverage of meetings and leadership activities is the largest. Moreover, such reports are the most likely to appear moderation of reporting techniques, conceptualization of the content, generalization of the quality of publicity problems. A newspaper in the hand, empty hole, not true