面对即将加入WTO,我国企业管理转型的步伐明显加快。这种转型已经不仅仅是经济增长方式由粗放型向集约型的转变,而是适应形势发展的要求企业运作全方位的与国际市场接轨。为使这种接轨能够较为顺利地实现预期目标,需要在当前的企业管理与改革中采取一系列具有战略意义的对策措施,加强企业文化管理便是其中之一。 所谓企业文化管理,是指用文化的方式对企业生产经营进行全方位的管理,以传统的和现代的、本土的和外域的文化精华作用于企业生产经营全过程,以求顺利实现企业生产经营目 Facing the imminent accession to the WTO, the pace of transformation of our country's enterprise management has obviously accelerated. This transformation has not only changed the mode of economic growth from extensive to intensive, but also adapted the development of the situation to require enterprises to operate in all aspects in line with the international market. In order to achieve this goal smoothly, it is necessary to adopt a series of strategic measures in the current enterprise management and reform. One of them is to strengthen corporate culture management. The so-called corporate culture management refers to the use of cultural means of all-round management of production and operation of enterprises to the traditional and modern, local and foreign culture of the essence of the role of the whole process of production and management in order to achieve the smooth operation of production and operation of enterprises Head