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(1)整机便宜,零部件昂贵。这就是日本在中国市场取胜策略——“在主机上杀价,在零配件上捞回。”一个主要零部件的价格,是整机的30％左右,使消费者觉得:与其大修,不如换新的;或者消耗材料不但贵,而且一定要使用该公司的产品,通过“后发制人”的战术来刺激产品的销路。(2)商品寿命设计同步。各零部件的寿命都差不多,如果一个零件需要更换,其它的零件也陆陆续续要更换,可谓同步“寿终正寝”,而且修好以后远不如原来,非常耗油。(3)名牌系列产品。在日本,当一种新产品刚问世时,质量非常好,而价格不高。创出牌子后,系列产品接踵而来。所谓系列产品,只是改变了产品外观,或增加一些功能。象电视机的圆角变方角或加遥控,电冰箱变成密封型,而价格则有很大的
(1) Machine cheaper, expensive parts. This is Japan’s strategy of winning in the Chinese market - “bargain on the mainframe, and get back on spare parts.” The price of a major component is about 30% of the whole machine, so that consumers think: with its overhaul, it is better to renew ; Or consuming material is not only expensive, but also must use the company’s products, through the “post-striker” tactics to stimulate sales of products. (2) product life design synchronization. Parts life expectancy are similar, if a part needs to be replaced, other parts are also to be replaced one after another, can be described as a synchronous “end of life”, and repaired far less than the original, very fuel-efficient. (3) brand-name products. In Japan, when a new product just came out, the quality was excellent and the price was not high. After creating a brand, a series of products come one after another. The so-called series of products, just changed the appearance of the product, or add some features. As the TV’s corner angle or plus remote control, the refrigerator becomes sealed, and the price is very large