在社会主义市场经济改革的进程中,体育消费业已成为一个日益重要的消费市场,体育产业伴随体育市场的形成与发展,将对扩大国内需求、推动经济增长产生日益重要的影响。进一步加快体育消费的市场化程度,将会让潜在的、巨大的体育市场催生出一个繁荣的体育产业。银行业如何乘“机”及时地介入体育产业,充分发挥银行业的资金优势、网络优势,直接或间接进入体育产业,以分得“朝阳行业”带来的一块“蛋糕”。 In the process of socialist market economy reform, the sports consumption industry has become an increasingly important consumer market. With the formation and development of the sports market, the sports industry will have an increasingly significant impact on expanding domestic demand and promoting economic growth. Further accelerating the degree of marketization of sports consumption will give birth to a prosperous sports industry in a potential huge sports market. How banks take the “machine” timely intervention in the sports industry, give full play to the banking capital, network advantages, directly or indirectly into the sports industry, in order to share “sunrise industry” brought a piece of “cake.”