在即将来临的知识经济的时代,知识成为公司宝贵的资产,用以获取知识的“竞争情报”工具越来越引起人们的重视。据估计,竞争情报作为一个新兴的市场领域,到本世纪未将发展成为一个价值高达700亿美元的市场。在近期结束的美国情报专业协会年会上,宝洁公司董事长约翰·佩帕在主题演讲中指出:“那些能够制定致胜策略并付诸实施的公司现在比以往任何时候更需要人们在竞争情报方面的能力、技巧和知识”。他同时又指出,“过寺宝洁公司的竞争情报工作只局限在研发和营销方面,现在则有了更广泛 In the era of the upcoming knowledge economy, knowledge has become a valuable asset of the company. The “competitive intelligence” tool for acquiring knowledge has attracted more and more attention. It is estimated that competitive intelligence, as an emerging market area, has not developed into a market worth as much as $70 billion by this century. At the recently concluded annual meeting of the American Association of Information Professionals, Procter & Gamble Chairman John Pappa pointed out in his keynote address: “Companies that can formulate winning strategies and put them into practice now require people more than ever to compete in intelligence. Skills, skills and knowledge." At the same time, he also pointed out that “The work of competitive intelligence at Guosi P&G is limited to R&D and marketing, but now it has become more extensive.