就在我们身边,媒体竞争愈演愈烈,电波大战、报业大战、期刊大战、跨地域竞争、跨媒体竞争……然而,在战火中摸爬滚打的媒体想得到学界的帮助,它们多半会失望。不仅现行新闻传播理论基本不讨论竞争,而且没有一本——在2001年5月以前国内就是没有“一本”较为系统地集中讨论媒体竞争的专著——这大概是新闻传播研究严重滞后实践的又一个例证。 Around us, media competition intensified, radio waves, newspaper war, journals, cross-regional competition, cross-media competition ... ... However, fought in the fighting media want the help of the academic community, most of them will be disappointed. Not only is the current theory of media communication basically not talking about competition, nor is there a single one. In May 2001, there was no monograph for systematic discussion on media competition in a systematic way in China before May 2001. This is probably a serious lag in journalism and communication research. Another example.