南宋著名理学大家朱熹一生留下了大量诗赋和思想,主要包括儒家的山水比德思想,以及从心灵深处注重人与自然和谐发展的现代生态旅游思想。要将江西朱熹文化以旅游产品的方式进行传承与发展,与文化产品设计的结合是一条可行之路。结合其中良好的品牌效应进行相关产品的开发。通过推出不同平台的产品进而形成相关的产业链。 Zhu Xi, a famous scientist of the Southern Song Dynasty, has left a great deal of poetry and thought throughout his life, including Confucianism, Landscape and Moral thought, and the modern ecotourism thought that pays attention to the harmonious development of man and nature from the deep point of his soul. It is a feasible way to inherit and develop the culture of Zhu Xi in Jiangxi Province in the way of traveling products, and the combination of cultural product design. Combined with the good brand effect of related product development. Through the introduction of different platform products and thus form the relevant industry chain.