本文从导游的自我角度,分析了影响导游自我认同的因素,提出了基于导游自我角度的职业认同的提升方法。希望通过本文的研究,能够从导游的自我角度提出增强其职业认同感的方法与策略。对于旅游者的旅游活动而言,导游的服务具有至关重要的影响,具体体现在对于旅游者的直接体验的作用。当前学术界的研究主要集中在旅游从业人员的薪酬问题、绩效考核、能力提升以及综合素质的要求等方面,但是比较缺少对于导游内在 This article analyzes the factors that affect the self-identity of the tour guide from the self-perspective of the tour guide, and puts forward the promotion method of the career identity based on the guide self-perspective. I hope through this study, we can put forward the methods and strategies to enhance their professional identity from the self-perspective of the tour guide. For the tourist’s tourism activities, the tour guide’s service has a crucial impact, which is embodied in the direct experience for the tourists. The current academic research mainly focuses on the salary issues, performance appraisal, ability improvement and overall quality requirements of tourism employees,