在商业竞争日益激烈的今天,企业如何以最低投入占有最大化的市场份额,直接影响企业长期的生存发展。如今,人们的生活和商业活动越来越多的日益受网络影响,网络交流工具——微博的出现给企业一种全新并有效的营销方式。本文将从微博营销的现状优势、存在的问题以及解决方案对微博营销予以简要分析。 In an increasingly competitive business today, how to maximize the market share of enterprises with the minimum investment, a direct impact on the long-term survival and development of enterprises. Today, more and more people’s lives and business activities are increasingly influenced by the Internet. The emergence of Weibo, a network communication tool, gives enterprises a new and effective marketing approach. This article will give a brief analysis of Weibo marketing from the current advantages of Weibo marketing, existing problems and solutions.