在新媒体、新技术的不断冲击下,近些年来,报纸生存环境和竞争格局正发生着深刻变化,报纸的发行量出现了不断下滑的现象。报纸从产品形态、传播方式、传播价值到商业模式都被颠覆,读者阅读习惯的改变,是致使报纸发行量尤其是零售发行量不断衰减的根本性因素。三大主要变化趋势分析1.上半年报纸销量环比下降10%,都市类报纸首当其冲根据世纪华文全国70城市报纸零售市场持续监测数据,2014年上半年 With the continuous impact of new media and new technologies, profound changes have taken place in the living environment and the competitive landscape of newspapers in recent years, and the circulation of newspapers has been declining. Newspapers have been subverted from the product form, the mode of communication, the value of communication to the business model. The change of reader’s reading habit is the fundamental factor that causes the newspaper circulation, especially the retail circulation declining continuously. Analysis of the three major trends 1. In the first half of the newspaper sales fell 10% qoq, the city newspaper bear the brunt According to the century Chinese language 70 cities nationwide continuous monitoring of the retail market data, the first half of 2014