市场经济正在中国迅速发展。当市场上的“假冒伪劣”问题突出并受到严厉打击的时候,名牌战略日趋被人们所重视。从市场经济发展的一般规律来看,由“假冒伪劣”盛行到奉行名牌战略是历史发展的必然趋势。实施名牌战略,最终目的就是要在激烈的国内外竞争中加快我国的现代化建设步伐,实现中华民族的经济振兴,这是我们面向新世纪实施名牌战略的真谛。 Market economy is rapidly developing in China. When the market's “fake and shoddy” issues prominent and severely cracked, brand strategy has been increasingly valued. From the general law of the development of market economy, it is an inevitable trend of historical development that the prevailing “fake and shoddy” adopt the famous brand strategy. The ultimate goal of implementing the brand-name strategy is to accelerate the pace of China's modernization in the fierce domestic and foreign competition and realize the economic rejuvenation of the Chinese nation, which is the essence of the strategy of brand-name implementation in the new century.