新一代的年轻人在“奋斗生活”和“享受生活”中会越来越偏向后者,“快乐”这种轻松的调调更容易激发年轻人的共鸣。如果要形容人称“吴贵格格”的东风标致市场部部长吴少革,“快乐”这个初看并没太多深意的词语,稍嫌轻浮。但对在汽车营销领域已经十数年的吴少革来说,“快乐”有着远为多维的解释。一方面是她对今后汽车市场的基本判断——新一代的年轻人在“奋斗生活”和 The new generation of young people will be more and more inclined to the latter in “Struggle life ” and “Enjoy life ”, “Happy ” This relaxed adjustment is more likely to inspire young people’s resonance. If you want to describe the person called “Wu Guige Ge ” Dongfeng Peugeot Marketing Minister Wu Shaogu, “happy ” This did not look too much at first glance words, a bit frivolous. But for Wu Shaogu, who has been in the field of automobile marketing for decades, “Happy” has far-reaching multi-dimensional explanations. On the one hand, she is the basic judge of the future automotive market - a new generation of young people in the “struggle for life” and