在瞬息万变的信息时代,作为传统媒体的纸媒,正在应对网络媒体的竞争而涌入报网融合的大潮。作为在时效性等方面相对滞后、读者群相对狭窄的专业报,在这轮大潮中是置之不理还是破浪前行?答案肯定是后者。笔者试图从报网融合对专业报发展的必要性,初步探讨专业报报网融合的一些关键所在。一、报网融合是专业报发展的必然要求专业报和综合性报纸最大的区别就在于专业报姓“专”。因为专业,也就存在读者群相对比较单一的弱势。随着前些年 In a rapidly changing information age, paper media, as traditional media, is responding to the tide of newspaper network integration in response to the competition of online media. As the lag in timeliness and other aspects, the relatively narrow readership of the professional newspaper, in this round of tide is ignored or breaking the waves? The answer is certainly the latter. The author tries to discuss the necessity of the development of professional newspapers from the newspaper network integration and discusses some key points of the integration of professional newspaper networks. First, the newspaper network integration is the inevitable requirement for the development of professional newspaper The largest difference between professional newspaper and comprehensive newspaper lies in the professional newspaper surname “special ”. Because of professional, there are relatively weak single readership. With a few years ago