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中国质量管理专家、北京理工大学郎志正教授在中国工程机械工业协会用户工作委员会2011年会上做了“质量、模式、品牌、服务”专题报告。郎志正教授从大质量概念、发展质量、模式、品牌、服务五个方面论述了质量、服务的重要性和执行,深层次解读企业品牌与服务的发展。本刊摘要刊发报告的主要内容。郎志正教授1998年～2010年任国务院参事,是我国著名的管理学家、质量和标准化专家。郎志正教授长期从事管理工程、工商管理、质量管理和标准化的科研、教学与咨询工作,
Chinese quality management expert, Professor Lang Zhizheng of Beijing Institute of Technology made a special report entitled “Quality, Model, Brand, Service” at the 2011 Meeting of User Work Committee of China Construction Machinery Association. Professor Lang Zhizheng discusses the importance and implementation of quality and service from five aspects of concept of mass quality, quality of development, mode, brand and service, and deeply interprets the development of corporate brand and service. The summary of the publication of the main contents of the report. Professor Lang Zhizheng was a counselor of the State Council from 1998 to 2010 and is a famous management scientist, quality and standardization expert in our country. Professor Lang has long been engaged in management engineering, business administration, quality management and standardization of scientific research, teaching and consulting work,