对台文化交流是两岸往来的一个富有潜力和发展前景的通道,如何以当地的人文、历史资源为依托,深入挖掘、运用厚实而凝重的对台文化资源,发挥文化纽带作用,是媒体应当认真思考和探索的现实课题。作为福建漳州地方主流媒体,闽南日报在营造文化氛围、发挥文化传播作用上当仁不让,2007年11月就适时开辟了《祖地文化》专版,这是主动服务海峡西岸经济建设的需要,而且也给报纸增添了新的亮点。与其他版面不同,《祖地文化》既有准确的学术性, The cultural exchange with Taiwan is a promising and promising development channel between the two sides of the Strait. Depending on the local humanities and historical resources, it is necessary for the media to tap into and utilize the solid and dignified resources of Taiwan’s culture to exert cultural ties. Realistic issues of thinking and exploration. As a mainstream local media in Zhangzhou, Fujian Province, Minnan Daily did its utmost to create a cultural atmosphere and play a role in cultural transmission. In November 2007, it opened a special edition of “Culture of the Ancestral Land”, which is the initiative to serve the economic construction in the west side of the Straits. Add new highlights to the newspaper. Different from other layouts, “Zudi culture” has both accurate academic,