在微时代条件下,媒体技术日新月异,便携终端大行其道,这对大学生群体的阅读行为产生了一系列的影响。针对读者阅读特点的变化,高校图书馆应与时俱进,更新服务观念,创新阅读推广工作的服务策略,充分利用各种途径推动阅读推广工作全面、有效、科学地开展。 Under the condition of micro era, the media technology is changing with each passing day, and the popularity of portable terminals has exerted a series of influences on the reading behaviors of college students. In view of the changes of readers’ reading characteristics, the university library should keep pace with the times, update its service concept, innovate the service strategy of reading promotion work, make full use of various ways to promote the reading promotion work fully, effectively and scientifically.