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“益加”鲜奶吧是天津市唯一一家大型鲜奶主题体验场馆。在品牌策略上,采用环保高温烤花玻璃瓶,使牛奶更有质感,所有产品、物料采用统一的识别系统,无论消费者在哪里看到“益加”的产品和物料都会识别这个品牌。“益加”在经营上采用了“面包+牛奶”和“零售+配送”的模式。“面包+牛奶”是为了在差异化中求生存,在细分人群中求利润,做自己的特色产品,发掘蓝海;“零售+配送”是为了做好门店,发展会
“Yi Jia ” milk bar is the only one in Tianjin, a large milk theme experience venues. Brand strategy, the use of environmentally friendly high-temperature baked glass bottle, the milk more texture, all products, materials using a unified identification system, no matter where consumers see “Yikang ” products and materials will identify the brand . “Addition ” in the operation of the use of “bread + milk ” and “retail + delivery ” mode. “Bread + Milk ” is to survive in differentiation, seek profit in subdivision population, make own special products and discover Blue Ocean; “Retail + Delivery ” is to make stores,