论文部分内容阅读
《东方体育日报》5月18日在大上海诞生。该报的前身是创办8年的《新民体育报》。这张报纸实行在董事会管理下的发行人负责制。改名扩版之后,该报从一周三刊变为一周七刊,八个大版也扩到十二个大版,其中六个版面彩色印刷。与以往的单一报社经营模式不同,《东方体育日报》的出资方有3家;上海文汇新民联合报业集团、上海文化广播影视集团和上海东方网股份有限公司。出资方的多元化,带来了“媒体互动”的概念。目前,上海电视台体育
“Oriental Sports Daily” May 18 in Shanghai was born. The newspaper’s predecessor was founded in the “Xinmin Sports Daily.” This newspaper implements the issuer responsibility system under the management of the board of directors. After the renamed edition, the newspaper changed from three weeks a week to seven books a week, and eight large editions also expanded to twelve large editions, of which six were printed in color. Different from the former single newspaper business model, Oriental Sports Daily has 3 sponsors; Shanghai Wenhui Xinmin United Press Group, Shanghai Culture, Radio, Film and Television Group and Shanghai Orient Network Co., Ltd. The diversification of the sponsors brought the concept of “media interaction”. At present, Shanghai TV Sports