论文部分内容阅读
移动阅读以其载体方便易携、内容海量等特性被读者普遍接受,并已成为丰富人们业余生活、提升自身涵养的重要方式。本文从传播学的角度对移动阅读进行多维度分析,指出移动阅读在传播上是基于受众需求而进行的针对性传播,具有一定程度上的精确性,在内容上是对传统文化的创新性表达,并进一步指出数字化时代下移动阅读使互动仪式空间的重构成为可能,有助于学者和受众正确认识移动阅读。
Mobile reading is easy to carry with its carrier, and its contents are universally accepted by readers. It has become an important way to enrich people’s spare time and enhance their self-cultivation. This paper carries out a multidimensional analysis of mobile reading from the perspective of communication and points out that mobile reading is targeted communication based on the needs of audiences and has a certain degree of accuracy. In terms of content, it is an innovative expression of traditional culture , And further points out that mobile reading under the digital era makes it possible to reconstruct the interactive ritual space and helps scholars and audiences to correctly understand mobile reading.