神奇的老字号繁华大上海的中心区——金陵路浙江路路口有一幢八层的白色办公楼。在这幢不大的办公楼中,看不到隆隆的生产车间、热闹的销售部门,但每年该品牌的产品销售达到几千万件,2010年销售额近60亿人民币;在这幢不大的办公楼中,正式员工不足250名,但这些员工却要管理遍布全国的100家加盟工厂,近7000家销售终端,超过5万的相关人员,并向他们提供战略、咨询、管理顾问服务。在这幢不大的办公楼中,1996年,走出了全世界最大的手编毛线产销企业;1997年,吴邦国委员长欣然题词:绒线大王;1999年,走出了行业中首家获得“中国驰名商标”的企业;2003 Magical old bustling Shanghai’s central area - Jinling Road, Zhejiang Road intersection has a eight-story white office building. In this small office building, do not see the rumble of the workshop, lively sales department, but each year the brand’s product sales reached tens of millions of pieces in 2010 sales of nearly 6 billion yuan in this small Of the total number of office workers is less than 250. However, these employees manage over 100 franchising factories, nearly 7,000 sales terminals and more than 50,000 employees nationwide and provide them with strategic, consulting and management consultancy services. In this small office building, in 1996, out of the world’s largest knitting wool production and marketing enterprises; 1997, Chairman Wu Bangguo pleased inscription: cashmere king; in 1999, out of the industry’s first “China Well-known trademarks ”business; 2003