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白沙人对于自己的文化和品牌,可谓呵护备至。“鹤”是白沙文化的图腾:飘逸、自信、从容、稳健、脚踏实地、和谐共生;“古井”是白沙文化的.渊源:深邃、延绵不绝、生生不息。这是白沙对“鹤”与“古井”的权威解释。这两种文化承载物,生发出白沙对外以飞翔为主题的理念传播,和对内以“简单”为核心的价值宣导,并共同成为白沙品牌的厚重支撑。 2004年9月15日,白沙率先与奥运会110米栏世界冠军刘翔签约,刘翔成为白沙文化的代言人。白沙集团总裁卢平对此非常看重,认为白沙签约刘翔,“是白沙文化的第
Baisha for their own culture and brand, can be described as care. ”Crane “ is the white totem culture: elegant, confident, calm, steady, down-to-earth, harmonious symbiosis; ”Furui “ is white sand culture. This is Baisha on the ”crane“ and ”Gujing“ authoritative explanation. These two kinds of cultural beings and objects give birth to the spread of Baisha’s concept of flying to the outside world and the value propaganda with ”simpleness“ as its core, and together they have become the heavy support of the Baisha brand. September 15, 2004, Baisha took the lead with the Olympic Games 110-meter hurdles champion Liu Xiang contract, Liu Xiang became Baisha culture spokesman. Baiping President Lupine is very valued, that Baisha signed Liu Xiang, ”is the Baisha culture