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据中国少年儿童出版总社海飞社长透露,当初中少社与比利时埃尔热基金会联系购买丁丁作品时,对方曾经开出一整套包括丁丁电视卡通片、形象、玩具等涉及多个产业的版权、生产权、开发权的引进方案,其总金额是“天文数字”。这是一条成熟和完善的产业链,国外出版商从图书出版附属权贸易中获取的利益远远超过传统图书出版贸易,附属权贸易正在成为传统出版业新的亮点和新的经济增长点,显示出广阔的市场前景和强劲的市场张力。然而,令
According to the president of China Children’s Publishing House Haifei, when the small-medium-sized society contacted the Belgian Erie Foundation to buy the works of Tintin, the other party once issued a set of programs that involved a number of industries including Tintin TV cartoons, images and toys. The copyright, production rights, the development of the introduction of the program, the total amount is “astronomical ”. This is a mature and perfect industrial chain. The profits obtained by the foreign publishers from the book publishing subsidiary rights far exceed the traditional book publishing trade. The subsidiary rights trade is becoming a new bright spot and a new economic growth point of the traditional publishing industry, showing that A vast market prospects and strong market tension. However, order