进入21世纪,旅游在全球正成为现代人类重要的生活方式和社会经济活动之一,更成为推动社会经济发展的因素之一。同时,在一些经济发达西方国家,体育赛事旅游正蓬勃发展显示出强大的生命力和巨大的市场潜力。常州虽然地处经济发达的江苏,但是旅游整体缺乏特色和亮点,与近邻苏州、无锡、镇江和南京存在着差距,近年来在常州举办的各种大型赛事,如省运会,中国羽毛球大师赛等和继续申办的羽毛球大师赛,其他国际赛事为常州特色旅游带来了契机。以体育赛事打造常州新旅游名片将成为常州旅游的亮点。 Into the 21st century, tourism in the world is becoming an important modern mankind lifestyle and social economic activities, but also become one of the factors that promote social and economic development. In the meantime, in some economically developed western countries, the tour of sports events is booming to show great vitality and great market potential. Changzhou is located in economically developed Jiangsu Province, but the overall lack of tourism features and highlights, and its neighbors Suzhou, Wuxi, Zhenjiang and Nanjing there is a gap, in recent years in Changzhou held a variety of major events such as the provincial games, the Chinese Badminton Masters And continue to host the Badminton Masters, other international events for the characteristics of tourism in Changzhou has brought an opportunity. To create a new Changzhou sports tournament business card will become the highlight of Changzhou tourism.