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6月23日至7月13日,我作为上海人民美术出版社的编辑有幸参加了上海市文化产业高级研修班,赴美国进行了为期三周的培训。在考察学习中,特别是在听取了美国出版行业的数字化发展并与吉朴林出版公司市场部总监面对面交流之后,对不少问题的思考逐渐清晰起来。一、关于“走出去”的问题上世纪80年代后期,美国开始全力向外倾销文化产品。仅十余年时间,美国文化产业异军突起,稳居全球霸主地位。电影、图书、音乐、动画、游戏、体育、主题公园及其衍生产品的开发与销售,成为美国力量的象征,不仅带来了巨大的
From June 23 to July 13, as an editor of Shanghai People’s Fine Arts Publishing House, I was fortunate to attend the Shanghai Advanced Training Courses for Cultural Industries and went to the United States for a three-week training. During the study tour, especially after hearing about the digital development of the publishing industry in the United States and meeting face to face with the director of marketing at Kimberly Publishing Company, the thinking on many issues became clearer and clearer. First, the issue of “going out ” The late 1980s, the United States began full dumping of cultural products. Only in the past ten years or so has the U.S. cultural industry suddenly emerged as a global hegemon. The development and sale of movies, books, music, animation, games, sports, theme parks and their derivatives have become symbols of the power of the United States and have brought not only enormous