大型电商和实体商贸纷纷加速了商业领域全渠道资源的整合。传统的消费品电商已是红海,拼价格已到极致,但电商大的发展空间依然存在。国内的电商,是从个人消费品领域开始的,多年来,国内形成了一批消费品交易类电子商务平台,在促进和扩大消费方面发挥巨大作用。以天猫、京东、1号店等综合性、全品类平台为代表,“互联网+”时代消费品交易平台商品品类齐全,基本涵盖生活的各个方面。同时,1号店、京东商城等 Large-scale e-commerce and entity commerce have accelerated the integration of omni-channel resources in the business sector. The traditional consumer electronics e-commerce business is already the Red Sea, and the fight price has reached its peak, but the e-commerce giant’s development space still exists. Domestic e-commerce started from the personal consumer products field. Over the years, a number of e-commerce platforms for consumer goods transactions have been formed in China, which have played a significant role in promoting and expanding consumer spending. Represented by Tmall, Jingdong, No. 1 stores and other comprehensive, full-category platforms, the “Internet + ” era consumer goods trading platform has a complete range of goods, covering almost all aspects of life. At the same time, No. 1 shop, Jingdong Mall, etc.