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3月29日,中国饮料行业品牌传播高峰论坛在北京香格里拉饭店如期举行。国家轻工业联合会及中国食品工业协会有关领导、著名经济学家、饮料消费市场研究专家、国内外20多家著名饮料厂商的负责人总计100余人出席了论坛。本次论坛由中央电视台广告部主办,旨在为政府、行业组织、饮料厂商提供一个高层次对话交流的平台,结合企业自身实际塑造出强势品牌,以更好地促进饮料行业的发展。正如中央电视台广告部主任郭振玺所说,在中国这样一个有
March 29, China Beverage Industry Brand Communication Summit held in Beijing Shangri-La Hotel as scheduled. The leaders of the National Light Industry Federation and China Food Industry Association, famous economists, experts in the beverage consumption market, and more than 20 chief executives of domestic and foreign well-known beverage manufacturers attended the forum. The forum sponsored by the CCTV Advertising Department aims to provide a high-level dialogue and exchange platform for the government, industry organizations and beverage manufacturers, and to create a strong brand based on the actual situation of the enterprise so as to better promote the development of the beverage industry. As CCTV advertising director Guo Zhen Xi said, such a thing in China