刚刚过去的2006年,异军突起的广东饮料王老吉产销量已突破380万吨,历史性地超过可口可乐在中国总销量。改革开放以来,先后有许多饮料品牌想挑战可口可乐在中国的霸主地位先是上世纪80年代末、90年代初,健力宝挂帅,首创果味碳酸饮料。“中国魔水”,掀起橙色风暴;第二次是90年代末,乐百氏、红太阳担纲,再后就是非常可乐、中华鳖精等围攻。但是各领风骚没几年,都没有最终修成正果。 Just past 2006, the sudden emergence of Wong Lo Kat beverage sales in Guangdong has exceeded 3.8 million tons, a historic increase in the total sales of Coca-Cola in China. Since the reform and opening up, there have been many beverage brands want to challenge the dominance of Coca-Cola in China first in the late 1980s, early 90s, Jianlibao command, the first fruity carbonated drinks. “Chinese magic water”, set off an orange storm; the second is the late 90’s, Robust, the Red Sun featuring, then it is very Coke, neutrinos and other siege. However, the leaders have not been able to finally achieve good results in a few years.