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对于出版业而言,“资本运作”是刚刚过去的2007年的热门话题之一。这一年,出版业跨区域、跨行业兼并重组取得了实质性进展,深圳发行集团与海天出版社、江西出版集团与和平出版社、吉林出版集团与中华工商联合出版社、江苏发行集团与海南新华书店等兼并重组已经正式开始或进入战略准备。与此同时,四川新华文轩连锁股份有限公司、辽宁出版传媒先后挂牌上市。可以看到,越来越多的出版单位正在通过产权多元化和建立现代企业制度,实现与社会资本的逐步融合。资本运作加速了出版资源的融合,成为大型出版集团迅速集聚实力的重要手段。我国著名的战略咨询专家王明夫先生认为,资本运作将左右出版业未来发展趋势。资本运作的本质在于企业自身的市场化和用市场化的手段发展企业。那么,资本运作对于出版业的意义是什么,我国出版业资本运作的特点和问题是什么,如何规避资本运作的风险,本刊诚邀出版界、金融界、理论界专家学者,为我们开启思路。
For the publishing industry, “capital operation” is one of the hot topics in 2007 just past. This year, the publishing industry made cross-regional and cross-industry mergers and acquisitions made substantial progress. Shenzhen Publishing Group and Haitian Publishing House, Jiangxi Publishing Group and Peace Publishing House, Jilin Publishing Group and China Federation of Industry and Commerce Joint Publishing House, Jiangsu Distribution Group and Hainan Xinhua Bookstore and other mergers and acquisitions have officially started or entered the strategic preparation. At the same time, Sichuan Xinhua Winshare Chain Co., Ltd., Liaoning publishing media has listed. It can be seen that more and more publishing units are gradually integrating with social capital through the diversification of property rights and the establishment of a modern enterprise system. The operation of capital has accelerated the integration of publishing resources and has become an important means for large publishing groups to rapidly gather strength. Mr. Wang Mingfu, a well-known strategic consultant in China, believes that capital operation will affect the future development of the publishing industry. The essence of capital operation lies in the enterprise’s own marketization and the development of enterprises by market-oriented means. So, what is the significance of capital operation for the publishing industry? What are the characteristics and problems of the capital operation of the publishing industry in our country and how to avoid the risk of capital operation? The magazine invites experts and scholars from the publishing, financial and theoritical circles to open up ideas for us .