在企业与消费者的联系中,产品是最主要的纽带。消费者为消费产品而来,因提供产品的渠道和产品的介绍媒介不同,厂家与消费者之间又存在着营销渠道和广告传播的联系;因产品的质量、安装等因素,又发生了服务关系。所以,营销创新关键是要产品创新,而产品创新的源头在于设计的创新。产品设计,是对材料、结构、形 In the business and consumer contact, the product is the main link. Consumers come from consumer products, because of the channels of product offering and product introduction media are different, there is a marketing channel and advertising communication between manufacturers and consumers; due to product quality, installation and other factors, services have occurred relationship. Therefore, marketing innovation is the key to product innovation, and product innovation is the source of design innovation. Product design, is the material, structure, shape