2012年11月1日,北京大学新闻与传播学院广告专业20周年系列活动之一“2012创意传播管理与数字营销发展论坛”在北京大学博雅国际会议中心举行。美国西北大学终身荣誉教授唐·E·舒尔茨等来自世界各地的150余名专家学者出席了此次论坛,与会专家围绕“创意传播管理”(CCM)理论以及未来数字营销发展趋势进行了深入的探讨和交流。论坛开幕式由北京大学新闻与传播学院副院长、广告系主任陈刚教授主持。北京大学副校长刘伟、中国广告协会会长李东生、北京大学新闻与传播学院常务副院长徐泓、北京大学社科部副部长肖群、国家工商总局广告监管司司长黄新民、百度副总裁王湛分别在开幕式上致辞。刘伟副校长代表北京大学向前来参会的各位嘉宾 November 1, 2012, Peking University School of Journalism and Communication Advertising 20 anniversary of one series of activities “2012 Creative Communication Management and Digital Marketing Development Forum ” at Peking University liberal arts conference center. More than 150 experts and scholars from around the world attended the forum, such as Don E. Schultz, a tenured professor of life at Northwestern University. The panelists focused on the theory of “creative communication management” (CCM) and the future trend of digital marketing In-depth discussion and exchange. The opening ceremony of the forum was presided over by Chen Gang, vice president of the School of Journalism and Communication at Peking University and head of the advertising department. Liu Wei, Vice President of Peking University, Li Dongsheng, President of China Advertising Association, Xu Hong, Executive Vice President of School of Journalism and Communication of Peking University, Xiao Qun, Vice Minister of Social Sciences of Peking University, Huang Xinmin, Director of Advertising Supervision Division of SAIC, President Wang Zhan delivered speeches respectively at the opening ceremony. Vice President Liu Wei came to attend the meeting on behalf of Peking University distinguished guests