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在“营改增”和“营销成本压降”的大背景下,通过存费送业务来稳定粘合用户是当前运营商进行市场促销的重要手段之一,对存费送业务用户的通信行为进行分析并梳理出用户特征,进而提出相应的策略建议,为更好地开展该项业务提供参考。
Under the background of “business change increase ” and “marketing cost pressure drop ”, it is one of the most important means for the operator to carry out market promotion by depositing fees and sending business to stabilize bond users. User’s communication behavior to analyze and sort out the characteristics of users, and then put forward corresponding strategies and suggestions to provide a reference for better conduct of the business.