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以“软实力”概念为基础的文化外交政策是未来中国在拉美的公共外交政策的新方向。中国政府坚持和平崛起的理念并通过孔子学院的汉语和汉文化教育,力求在拉美地区塑造一个全新的国家形象。拉美的华人华侨是推动拉美孔子学院发展以及中国对拉美文化外交战略的重要力量。在近年来的国际舞台上中国屡有创获,这得益于文化外交政策的成功;但中国在创建和强化自身的国际形象方面,仍有很长的路要走。中国政府实施的邀请世界各国政界和学界代表来访及资助国外学术机构和学者们出版书籍及研究项目等政策,在拉美各国大学资金短缺问题日益严重以及拉美学术界个人主义风气盛行的背景下,收到了巨大的成效。
The cultural diplomatic policy based on the concept of “soft power” is the new direction for China’s public diplomacy in Latin America in the future. The Chinese government adheres to the idea of peaceful rise and tries its best to create a brand new national image in Latin America through the Confucius Institutes Chinese and Chinese culture and education. Latin American Chinese in overseas countries are important forces for promoting the development of the Latin American Confucius Institute and for China’s diplomatic strategy with Latin America. In recent years, China has repeatedly won awards in the international arena thanks to the success of its cultural diplomatic policy. However, China still has a long way to go to create and strengthen its own international image. The invitation of the Chinese government to invite politicians from all over the world and academic representatives to visit and subsidize the publications of academic institutions and scholars abroad on books and research projects and other policies. With the growing shortage of funds in Latin American universities and the prevalence of individualism in Latin American academia, To great effect.