论文部分内容阅读
随着现代经济社会的飞速发展,人类饮食文化及消费理念正发生重大变革.人们在生活中越来越重视健康、营养的概念,而作为公认的对人体有明显保健作用的葡萄酒已然走进百姓家。随着中国正式成为世贸成员,给国际品牌葡萄酒企业与国内葡萄酒企业展开竞争,营造了新的背景,中国食文化研究会会长、原轻工部副部长杜子端在北京接受记者采访时表示,中国葡萄酒业应树立品牌观念,做大做强自己的民族品牌,对于价格战要保持克制,以“品”代“拼”方为上策。
With the rapid development of modern economy and society, great changes have taken place in the human dietary culture and consumer attitudes.People pay more and more attention to the concept of health and nutrition in their daily life, and wine, which has been recognized as having obvious health effects on the human body, has already entered the people’s home . As China officially became a member of the WTO, international brands of wine companies competed with domestic wine companies to create a new backdrop. Du Zitian, president of the China Society for Food Research and former vice minister of light industry and manufacturing, said in an interview with reporters in Beijing that China Wine industry should establish a brand concept, bigger and stronger their own national brand, to keep the price war restrained, “goods” on behalf of “fight” party for the best.