一、目前国内洗涤品市场呈现四大趋势第一趋势:合资品牌和国内品牌在化妆洗涤用品市场中仍处于主角地位。在美容护肤市场,品牌市场综合占有率前10名中合资和国外品牌占据8位;洗发护发市场前10名中全为合资或国外品牌;洗衣粉市场国产品牌呈上升趋势,由于我国近期农村乡镇零售网点发展迅速,城市零售网点呈现“两头”(即一大一小)化发展,且中国大多数人口居住农村,国产品牌采取 First, the current domestic market showed four trends washing the first trend: joint-equity brands and domestic brands in the makeup detergent market is still in the lead role. In the beauty skin care market, the top ten brands in the overall market share of the joint venture and foreign brands accounted for 8; shampoo hair care market in the top 10 for all joint ventures or foreign brands; washing powder market domestic brands is on the rise, as China's recent Rapid development of retail outlets in rural areas in rural areas, urban retail outlets showed “two ” (that is, one freshman and one small) of development, and most of China's population live in rural areas, domestic brands to take