曾以写《血染的风采》、《黄土高坡》等歌曲走红的工人出身的作曲家苏越,最近走马上任为北京文化艺术总公司艺术总监并担任北京影音出版社常务副社长、总编辑。来到出版社不久,苏越就准备点燃三把大“火”,这三把火就是“三位一体”的明星制,招贤纳士的聘任制及全新的文化产品企划。“三位一体”的明星制,是苏越多年实践的成果。“三位一体”就是将对歌手的企划、制作、经纪融于一体。制造一个歌星,树立一个偶像,并不是件容易的事,“企划”作为歌星成长的首要环节,就是投入人力,针对歌手的不同特点,做出一个短期 Former composer Soochow, a former worker who became a popular songwriter of “Blooming Style,” “Loess Plateau,” recently took the post of artistic director of Beijing Culture and Arts Corporation and served as executive vice president and editor-in-chief of Beijing Media Co., . Soon after arriving in the publishing house, the Soviet Union and Viet Nam are ready to light up the three big “fires”, which are the “trinity” star system, the appointment system for recruiting talents and the new cultural product planning. The “Trinity” star system is the fruit of many years of practice in Soviet Union. “Trinity” is the singer’s planning, production, brokerage integration. Creating a singer, to establish an idol, is not an easy task, “Planning” as the singer growing up the most important part is to invest manpower, according to different characteristics of singers to make a short-term