现在,大约还是有许多人认为游戏机只是小孩子的玩具吧,但放眼整个世界,游戏机市场却是连SONY、微软也垂涎三尺的巨大市场。在日本经济不景气的现在,SONY公司如果不是靠着SCEI(SONY负责游戏机业的子公司)的盈利,绝对无法避免赤字的出现,这充分证明了游战机市场在主流家电特别是数码家电市场中占据的重要地位。而游戏机作为一种特殊的高科技家电,其市场竞争也远比其他家电要来得复杂、甚至残酷。其复杂之处就在于:各大主机厂商不仅要博得玩家(用户)的好感,还要与各大软件开发厂商(第三方)搞好关系。想当年PS主机正是凭借最强的第三方厂商SQUARE公司为其推出王牌游戏《FFⅦ》,给了世嘉公司的土星主机迎头一棒,在土星的棺材上撒了第一把上。在如此复杂的环境下,一招棋错就有可能导致满盘皆输——但邪派高手的特立独行也可能获得巨大成功,比如老牌霸主任天堂公司。 Now, there are still many people think that the game console is just a toy for children, but looking at the entire world, the game console market is even a huge market for SONY and Microsoft. In the current economic downturn in Japan, if SONY companies are not relying on the profits of SCEI (the SONY subsidiary responsible for the game industry), it is absolutely impossible to avoid the emergence of deficits. This fully proves that the fighter jet market is in the mainstream of home appliances, especially the digital home appliance market. Occupy an important position. As a special high-tech home appliance, game consoles are far more complex and cruel than other home appliances. Its complexity lies in: The major host manufacturers not only have to win the goodwill of players (users), but also have good relations with major software development vendors (third parties). Imagine that the PS host used the strongest third-party manufacturer, SQUARE, to launch its flagship game, FFVII, and gave Saiga’s Saturn host a heads up, and sprinkled the first on Saturn’s coffin. In such a complex environment, a move may result in a loss of all kinds of games - but the maverick master may also be a great success, such as veteran hegemony heaven.