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自媒体研究起源于西方,其研究视角多为传播学视角,探讨自媒体传媒信息功能。但西方的公民教育中传播载体的作用日益明显,致使国外学者对自媒体的社会功能研究逐渐重视。国外关于自媒体的起源、教育价值、政治功能研究多领先于国内,这也为国内自媒体研究提供丰富的研究资料。
Self-media research originated in the West, its research perspective mostly from the perspective of communication, media information from the media. However, the role of the carrier of mass media in western civic education is becoming increasingly evident, which has led foreign scholars to pay more attention to the research on the social function of self-media. The overseas research on the origin, value of education and political function of self-media is much more advanced than that in China. It also provides abundant research materials for media research in China.