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成功的旅游商品运作,既能带动旅游区经济的发展,又能起到很好的宣传旅游区文化的作用,旅游商品收入在旅游收入中占有极其重要的地位。但是由于我国大多数旅游商品缺少品牌,市场产品同质化严重。本文分析了我国旅游商品缺少品牌的原因,论述了创造旅游商品品牌的意义,提出了如何在旅游商品运作中运用的品牌策略。
The successful operation of tourist commodities can not only promote the economic development of tourist areas, but also play a good role in propagating the culture of tourist areas. The income from tourism commodities occupies an extremely important position in the tourism revenue. However, due to the lack of brand of most of the tourist products in our country, the products of the market are of serious homogeneity. This paper analyzes the reasons for the lack of brand of tourism products in our country, discusses the significance of creating tourism product brand and puts forward the brand strategy of how to use tourism products.