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职业院校应当加大营销专业课程改革的力度,培养符合企业营销职业能力要求的营销人才,使营销专业步入“育得好——送得出——招得进”的良性循环轨道。针对网络营销教学中存在的突出问题,应当从网络营销课程教学目标分析入手,在教学思路、教学内容、教学方法等方面深入进行改革。
Vocational colleges should intensify the reform of marketing major courses and cultivate marketing talents that meet the requirements of enterprise marketing professional ability so that marketing professionals can embark on a virtuous circle of “well-educated-sent-in-deeds” . In view of the outstanding problems existing in the network marketing teaching, we should start from the analysis of the teaching objectives of the network marketing course, and carry out in-depth reform in terms of teaching ideas, teaching contents and teaching methods.