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建立完整的电视产业市场体系是同传媒产业观念的确立、传媒产业作用的发挥、市场机制作用的发挥相联系的,同时, 它又是制片人活动的平台。综观中国的电视栏目,普遍存在着节目创新机制缺失、科学评价体系缺失、栏目管理链条缺失、制片人角色错位等管理上的瓶颈。只有当管理者的管理水平得到整体提升之后,电视栏圈才可能得到良性的、可持续性的发展。支撑《讲述》每一个有影响的节目的首先是机制,其次才是编导个人的勤奋、天才加灵感。节目的成功,一是身后有质量保证体系,二是在机制的优化能量中爆发了灵感和热情。频道的竞争是综合实力的竞争,是朝着实现集约化生产发展的必由之路。从 “制片人制”这个角度来说,频道总监将是真正意义上的“总制片人”。
The establishment of a complete television industry market system is in line with the establishment of the concept of the media industry, the role played by the media industry and the role played by the market mechanism. At the same time, it is also a platform for producer activities. Looking at China's TV programs, there are common management bottlenecks such as the missing program innovation mechanism, the lack of scientific evaluation system, the missing management chain and the dislocation of producer roles. Only when the management level of the manager has been upgraded as a whole can the television fence be benign and sustainable. Support for “tell” Each influential program is first and foremost a mechanism, followed by the diligence of director of personal, genius plus inspiration. The success of the program, one behind the quality assurance system, the second is the mechanism of optimization of energy erupted in the inspiration and enthusiasm. Channel competition is the overall strength of the competition is toward the realization of intensive production and development the only way. From the “producer” point of view, Channel Director will be the true “producer”.