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2014年8月29日,贝尔特酒店会议室门口,人们脚步匆匆,忙碌而有序。就在今日,中国广告-李斯学堂首次公开课正式开讲。经过前期精心的筹备,中国广告-李斯学堂终于揭开了它的面纱。第一天的课程以“广告传媒企业的资本化”为主题,三位讲师——李斯创始人李志恒先生、李斯顾问投资院C E O黄蕴辉先生以及中国文化产业基金董事副总裁张元林先生,同现场的学员一同分享了他们关于资本对广告传媒企业的巨大推动作用的见解,为我们分析了资本的魔力。纵观世界广告业,世界前四的广告集团公司无一不是通过资本和并购的方式产生。而中国广告业经历了三十余年的粗放型快速增长阶段,走到今天,是时候要考虑中国广告业
August 29, 2014, Bert Hotel conference room door, people in a hurry, busy and orderly. Just today, Chinese advertising - Lis School opened its first public class. After a pre-elaborate preparation, Chinese advertising - Rees School finally opened its veil. The first day of the seminar was on the theme of “Capitalization of Advertising Media Companies”. Three lecturers - Mr. Li Zhiheng, founder of Li Si, Mr. Huang Yunhui, CEO of Investment Advisers, Mr. Li Yunlin, and Mr. Zhang Yuanlin, Vice President of China Culture Industry Fund, Students shared their insights on the tremendous role that capital can play in advertising media businesses and gave us an analysis of the magic of capital. Throughout the world advertising industry, the world’s top four advertising group companies are all generated through capital and mergers and acquisitions. The Chinese advertising industry has experienced more than thirty years of extensive rapid growth stage, come today, it is time to consider China’s advertising industry