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2017年1月11日,中宣部部长刘奇葆在《人民日报》发表署名文章《推进媒体深度融合打造新型主流媒体》,文中阐述了推进媒体深度融合的重要性,也引出了当前背景之下的“中央厨房”概念。互联网的快速发展,给传统报业带来极大的冲击,也孕育着新的希望。新形势下,传统报业的媒体深度融合之路势在必行。
On January 11, 2017, Liu Qibao, minister of the Central Propaganda Department, published a signed article entitled “Promoting Deep Media Integration to Forge a New Type of Mainstream Media” in the People’s Daily. The article stated the importance of promoting a deep media convergence. It also brought out the current background “Central kitchen ” concept. The rapid development of the Internet has brought tremendous impact on the traditional newspapers and bred new hopes. Under the new situation, it is imperative for the media in the traditional newspaper industry to deeply integrate with each other.