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情报服务营销是指了解、激励和创造特定的情报用户，并利用本单位的情报信息资源向这些用户提供情报信息服务，从而获得利益回报的经营活动。本文通过对上述定义的讨论，提出了以“用户为主”的情报服务营销方针，并结合上海科学技术情报研究所的具体实践，对公共情报信息中心情报服务营销工作中的产品、价格、促销、地点以及人员等具体营销组合进行了讨论。
Intelligence service marketing is to understand, motivate and create specific intelligence users, and use their intelligence information resources to provide these users with intelligence information services, in order to obtain the benefits of business activities. Based on the discussion of the above definition, this paper puts forward a marketing strategy based on “user-oriented” intelligence service, combined with the specific practice of Shanghai Institute of Scientific and Technical Information, analyzes the products, prices, promotions in the information service marketing of the public information center , Locations and staff and other specific marketing mix were discussed.